Personalized cold email campaigns your leads will love

PursueApp helps you create highly personalized cold-email campaigns. Emails that are 100% organic and targeted and make your lead feel that they are written just for them. Create a warm relationship from the first mail.

Custom customer journeys

A cold email campaign aims to nurture a relationship and guide a cold lead into becoming a customer.

With PursueApp, you can create custom email journeys for your customers. Giving them exactly the right input to make that sale.

Powerful event and triggers system

PursueApp powerful events system watches how your lead reacts to the email and lets you automate the next step based on everything.

Did your lead open the mail? Did they read it? Did they click on any links? How many times did they open your email?

Use all of this information and more, to create emails that strike on target and compel your leads to convert.

Works with any lead source

PursueApp can be combined with any CRM, website, ad campaign, and even manual entry of leads.

No matter how you bring in your cold leads, PursueApp will convert them into warm leads and then convert them.

Automatically verify leads

In email marketing, your reputation depends on the leads you target. Target bad or non-existing leads and your sender reputation goes down.

PursueApp lets you verify every lead that comes in and make sure it’s genuine. Increasing your response rate and keeping your sender score high.

Integrates with all mailing systems

PursueApp lets you send your emails with every mailing system including Google Workspaces, Gmail, Outlook, Microsoft Exchange, SMTPs, etc.

Send your mails with any identity and any mailing system.

Dozen of readymade email themes & templates

Make your emails stand out with PursueApp’s in-built email themes and templates that are suitable for every business niche and every occasion.

You can modify the template with our in-built powerful designer and customize it with your graphics and content.

Readymade mail sequences

Worried about what e-mail content to write in your sequence?

Well, don’t! You get a ready-made powerful mail sequence that you can quickly plugin and adapt, making it super easy for you to get started with your own powerful cold email sequence.

Powerful A/B Testing

Make your campaigns better and better with A/B testing. Find out what works best for your leads and improve your cold email sequences to get you the best returns.

PursueApp gives you a side-by-side comparison between two emails.

Complete control over your sequences

Cold email marketing only works when you have granular control over the emails sent to each lead. PursueApp gives you total control. You’ll know which mails each lead gets and how they respond to it.

You can also send custom emails to specific leads as well as pause or restart the campaigns to them.

Identify Leads That Are Getting Warm

PursueApp also separately identifies the leads who are responding to you and have been warmed up. You can then feed these leads into your other channels of marketing and get sales everywhere.

Intelligent reports and analytics

Without proper reporting and analytics, you will never know what is happening with your leads.

PursueApp’s analytics dashboard gives you complete information about your leads and the results you are getting.

With the detailed reporting and analytics, you will find it easier to come up with fresh ideas for profits and create a better sales plan.

Multi-Trigger Sequences

Select different emails to send based on intelligent triggers like the number of opens, clicks, and combinations. With these triggers you can craft 100% unique pathways for your customer, showing them exactly the message they need at every stage.

Analyze individual leads

Analyze individual leads and see how they are responding to your messages. Make your communication as individualized as you want, including creating a custom message for each lead.

Powerful Leadscore system

Ready to bring your leads to other marketing channels like phone calls?

With PursueApp’s lead-score system, you will know how warm each lead is, and you can craft the next level of your marketing better, getting a superior response rate and conversions.